About us
Who we are
We’re a group of people, considered collectively. Not defined by gender, age, race, religion or performance. But rather common interest and shared social values.
In pro cycling you look for the negative differences, a split second here, one over your rivals there. At Fred’s we look for commonality and positive connection.
It’s community, through cycling.
To create a cycling inspired community. Accessible to all. To inspire positive change. To use cycling as a vehicle to bring people together, to learn and grow.
To curate experiences that inspire, make accessible and nurture the joy of riding.
Our vision
This is a place for everyone. The young, the old, the timid, the bold.
The pro cyclist, the inexperienced rider, the road racer, the BMXer, the mountain biker.
The inquisitive, those looking to learn, the ones who hate riding up hills and the ones who love the burn.
Whether you ride for places, coffee or for beer.
Those that don’t fit the norm, the outcasts, the misfits, the nerds.
Everyone is welcome here.
Our promise
